K8 one of the world’s leading online gaming brands, have signed a multi-year partnership agreement with Atlético de Madrid ⚽️! The partnership will see K8 become the Club’s Official Asian Betting Partner starting from the 24/25 season.

Check this out ↪️ https://x.com/atletijp/status/1852282562171007393?s=61&t=G1Sv4wXfuG_4BhC4R2i2fQ

Founded in 2004 and being the most popular brand under the reputable ASIA GAMING Group, K8 celebrates its 20 years anniversary with a lot of activities for their millions of global users and sports fans. The partnership with Atlético de Madrid will prominently feature K8’s branding on an LED and Cam Carpet digital overlay system implemented at the Riyadh Air Metropolitano, sharing the exciting moments of the Club with fans in Asia through LALIGA’s broadcasters in the region. Users of K8 will also get access to win specials “money can’t buy” experiences involving post-match meet and greet with the players and tickets to see the team in action.

Óscar Mayo, Atlético de Madrid COO Chief Operating Officer, stated about the partnership: "This alliance with K8 will allow us to get even closer to the big Atleti family in Asia. Thanks to this agreement, fans will be able to enjoy innovative experiences from their homes while watching our matches and feel Atlético de Madrid much closer to them."

The Spokesperson of K8 also commented, “With 11 LALIGA titles, Atletico de Madrid is one of the best clubs in Europe. We are thrilled to announce our partnership with a premium football club full of traditions and passion. K8 is aiming to bring best in class entertainment and experience to millions of users and fans around the world. We are the best at what we do so this is a perfect partnership for us.”