Apple Vision Pro is designed with features that cater to customized virtual reality experiences, whereas Mira's headsets are specifically designed for industrial purposes.

Merely a day following the release of its new virtual reality (VR) product line, Apple Vision Pro, the technology behemoth has confirmed its acquisition of Mira, a startup specializing in augmented reality. Mira produces hands-free headsets that are powered by smartphones.

According to The Verge's report on June 7th, Apple's most recent acquisition was disclosed through a private Instagram post by Mira's CEO Ben Taft, which Apple subsequently confirmed to be true. Apple Vision Pro, the company's forthcoming mixed-reality equipment, is expected to debut in early 2024 and is currently priced at $3,499, making it the most expensive gear of its kind.

The Vision Pro is equipped with features that are specifically designed to cater to individualized virtual reality experiences, while Mira's headsets are custom-built for industrial use. These headsets are currently utilized in various industries, including chemical, steel, and food manufacturing, mining services, and defense. Additionally, Mira has also developed augmented reality headsets for Universal Studios' Nintendo World theme parks.

In response to Verge's comment, Apple said:
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

According to reports, Mira has previously secured $17 million in funding from notable investors such as Blue Bear Capital and Sequoia. However, the specific amount of Apple's investment in the acquisition of the company has not been disclosed.

PrivCo data indicates that as of July 29, 2020, Mira had a post-money valuation ranging from $50 million to $100 million. Additionally, IPqwery has confirmed that the company possesses 14 patents and 8 trademarks. At this time, Apple has not provided a response to the request for comment made by Cointelegraph.

During the launch of Vision Pro, Apple made a deliberate choice to not mention the terms "metaverse" or "virtual reality." However, technology entrepreneurs recognize the potential of the device to accelerate the adoption of the sub-crypto ecosystem.

In addition to major technology companies, government agencies have also begun to explore the metaverse. A recent example is the establishment of the China Metaverse Technology and Application Innovation Platform by the city of Nanjing in China. This initiative aims to promote the advancement of metaverse research and development throughout the country.

The main objective of the platform is to function as a centralized resource hub for metaverse-related projects. Several other prominent Chinese cities, such as Shanghai, have also launched their own metaverse initiatives in an effort to generate annual revenue of 350 billion yuan ($49.6 billion) by the year 2025.